Vincent Yeow Lim, known to millions as the Wolf of Wok Street. Chef, restaurateur and bestselling author, he has turned wok cooking into must-watch content for millions around the world.
His biggest videos across YouTube, Instagram and TikTok. Tap any video to watch it.
How to make flying noodles
How to burn & season a wok
Velvet beef like Chinese restaurants
Cereal in Malaysia: nasi lemak
Viral ramen hack
The correct way to season a wok
KFC chicken & rice
Trying to get called a donut by Gordon Ramsay
How Chinese restaurants make spring rolls
How to turn any beef into wagyu
Mongolian beef instant ramen
Hot honey lemon king prawns
Vincent Yeow Lim, known as DIMSIMLIM, is a chef, cookbook author and food creator with over seven million followers and more than one billion views across his social platforms. With more than 20 years of kitchen experience, signature wok skills and playful storytelling, he brings restaurant techniques and Asian flavours to home cooks around the world.
Taught by his late father from the age of eight, Vincent cooks from three generations of family recipes and traditions. At 22 he opened Lawson Chinese Restaurant in the Blue Mountains, then took his skills online, building a global audience with entertaining, approachable cooking videos.
He's the author of The Wolf of Wok Street (Hardie Grant, 2025), has appeared on MasterChef Australia, The Cook Up with Adam Liaw, Snackmasters Australia and Chefs Ahoy, spoken at TEDxSydney, and collaborated with KFC on its world-first “Peking Cluk Burger.”
Across social content, live appearances and brand partnerships, Vincent brings culinary expertise, personality and a passion for sharing the food he grew up with. The result is memorable work that connects brands with an audience who love to cook and eat.
Click any tile to drop in that show's or outlet's logo file.
Click any tile to drop in that brand's official logo file.
Based on the latest platform analytics, 2026.
Scotch fillet fried rice cooked in HexClad, "the same pan as Gordon Ramsay". Posted October 2026.
A #SamsungPartner Short for the Galaxy Z Fold6 launch. Samsung came back for Galaxy Z Fold7 content and a giveaway in 2025.
Results shown are public views and engagement on each campaign post, 2026.
Email your brief and budget to seen.socials.agency@gmail.com and we'll come back to you with a tailored quote.
Partnerships, appearances and media enquiries