DIMSIMLIM Media Kit
Media Kit · 2026

DIMSIMLIM

Vincent Yeow Lim, known to millions as the Wolf of Wok Street. Chef, restaurateur and bestselling author, he has turned wok cooking into must-watch content for millions around the world.

Los Angeles · Sydney Wok cooking & Asian cuisine Author, Wolf of Wok Street TV personality TEDxSydney speaker
7.4M+
Combined followers
1.1B+
YouTube views
142M
Views on one Short
43M+
TikTok likes
Audience

Platform reach

2.4M
Followers · @dimsimlim
43.3M likes
View profile →
1.99M
Subscribers · @wokgod
1.13B views · 209 videos
View profile →
InstagramInstagram
1.75M
Followers · @dimsimlim
+1.7% in 30 days · 660+ posts
View profile →
FacebookFacebook
1.3M
Followers · facebook.com/wokgod
5.0★ page rating
View profile →
Proof of performance

Most-viewed videos

His biggest videos across YouTube, Instagram and TikTok. Tap any video to watch it.

About Vincent

Serious wok energy

Vincent Yeow Lim, known as DIMSIMLIM, is a chef, cookbook author and food creator with over seven million followers and more than one billion views across his social platforms. With more than 20 years of kitchen experience, signature wok skills and playful storytelling, he brings restaurant techniques and Asian flavours to home cooks around the world.

Taught by his late father from the age of eight, Vincent cooks from three generations of family recipes and traditions. At 22 he opened Lawson Chinese Restaurant in the Blue Mountains, then took his skills online, building a global audience with entertaining, approachable cooking videos.

He's the author of The Wolf of Wok Street (Hardie Grant, 2025), has appeared on MasterChef Australia, The Cook Up with Adam Liaw, Snackmasters Australia and Chefs Ahoy, spoken at TEDxSydney, and collaborated with KFC on its world-first “Peking Cluk Burger.”

Across social content, live appearances and brand partnerships, Vincent brings culinary expertise, personality and a passion for sharing the food he grew up with. The result is memorable work that connects brands with an audience who love to cook and eat.

Expect high heat, big flavours and serious wok energy.
  • Signature dish · Ginger shallot lobster with flying noodles
  • Book · The Wolf of Wok Street, 80+ recipes
  • Speaker · TEDxSydney, on the true value of Chinese cooking
  • Live · Good Food & Wine Show Sydney, June 2027
  • Based · Los Angeles & Sydney
  • Coming soon · His own TV series, 2027
As seen on

TV, press & stages

Click any tile to drop in that show's or outlet's logo file.

Trusted by

Brand partners

Click any tile to drop in that brand's official logo file.

Analytics

Audience insights

Total community

7.44M
Followers across 4 platforms
1.1B+ YouTube views · 43.3M TikTok likes

Core audience · Instagram

59.7%
Aged 25–44
English speakers73.1%

By platform

TikTok2.4M · 43.3M likes
YouTube1.99M · 1.13B views
Instagram1.75M · +1.7% / 30 days
Facebook1.3M · 5.0★ rating

Gender · Instagram

Men54.2%
Women45.8%
Aged 35–4431.5%
Aged 25–3428.2%

Leading markets · Instagram

United States27.3%
Australia14.3%
Indonesia5.8%
United Kingdom5.7%

Based on the latest platform analytics, 2026.

Results

Campaign highlights

Results shown are public views and engagement on each campaign post, 2026.

Partnerships

Work with Vincent

Social deliverablesSponsored videos across Instagram, TikTok and Facebook, plus Instagram Stories. Add-ons include paid usage rights for Spark Ads, Meta Partnership Ads and whitelisting.
YouTubeSponsored Shorts and long-form videos on his channel of almost 2 million subscribers.
Campaigns, partnerships & packagesOngoing brand partnerships and custom packages, built around your goals and budget.
Cooking demos & appearancesLive cooking on stage at food shows, brand events and launches, plus PR and media appearances.
TravelFood and travel content, from destination campaigns to hosted food tours in Australia and overseas.
Food truck & eventsYumYum Noodle Market food truck activations at major events like the Sydney Royal Easter Show, the Brisbane and Melbourne Royal Shows, and more. This is a separate business from Vincent's content partnerships, so please email us for details.

Email your brief and budget to seen.socials.agency@gmail.com and we'll come back to you with a tailored quote.

Gallery

Photos

Let's cook something up

Get in touch

Partnerships, appearances and media enquiries

Linaa · Talent Manager, Vincent Yeow Lim (Dimsimlim)
Seen Socials Agency · Talent management, Sydney
seen.socials.agency@gmail.com · +61 422 225 102
www.seensocialsagency.com.au · @seensocialsagency
www.dimsimlim.com